Schedule at a Glance

Wednesday, November 14  
3:30 pm - 7:00 pmRegistration and Information Desk Open  
5:30 pm - 7:00 pmWine and Cheese Reception  
Thursday, November 15  
7:00 am - 4:00 pmRegistration and Information Desk Open  
8:00 am - 9:00 amWelcome and Breakfast Roundtables  

Using Social Media to Push Out Your Message
James Rogers, Executive Director, Public Relations, Kaiser
Permanente

Using Social Media in the Practice of Issues Management
Won Ha, Executive Director, Kaiser Permanente

Community Benefit
Leilyn A. Perri, Corporate Integrity Coordinator, Highmark Inc.

Engaging Consumers in Health and Well-Being
Shannon Beaudin Klein, Vice President, Marketing & Communications, Health Partners, Co-chair of AHIP’s Communications Conference 2012 Advisory Group

Creating Engaging Consumer Web Sites
Wendy Wicks, Communications Manager, UCare

Communicating about the Cost Drivers of Health Care
Robert Zirkelbach, Vice President, Strategic Communications, AHIP

Communicating about Rate Review
L.D. Platt, Vice President, Strategic Communications, AHIP

Incorporating Health Literacy and Brand Identity into Consumer Correspondence
HaiVy Thompson, Manager, Direct-to-Consumer Marketing and Engagement, Health Partners
9:00 am - 9:15 amBreak  
9:15 am - 10:45 am Keynote Session

Health Plan Communications in Today's New Retail Environment 

SPEAKERS:
Jenny Cordina, Principal, McKinsey & Company, Inc.
Ali Keshavarz, Associate Principal, McKinsey & Company, Inc. 

MODERATOR:
Liz Williams,
Senior Vice President & Chief Communications Officer, Independence Blue Cross, Co-chair of AHIP's Communications Conference 2012 Advisory Group 
10:45 am - NoonGeneral Sessions
 
What You Need to Know About Journalism Today

SPEAKERS:
Phil Galewitz, 
Kaiser Health News
Sarah Kliff, Washington Post
Noam Levey, Los Angeles Times 

MODERATOR:
Matt Stearns,
Senior Director, Government Affairs Communications, UnitedHealth Group
Noon – 12:30 pmBreak  
12:30 pm - 2:00 pmKeynote Luncheon  

How the Results of this Year's Elections Affect Health Care

SPEAKER: 
Avik S.A. Roy,
Senior Fellow, Manhattan Institute 

MODERATOR:
Thomas Noland,
Senior Vice President, Corporate Communications, Humana Inc.
2:00 pm - 2:15 pmBreak  
2:15 pm - 3:45 pmConcurrent Sessions
 
Social Media

SPEAKERS:
Jill Becher,
Director, Corporate Media Relations, WellPoint, Inc.
L.D. Platt, Vice President, Strategic Communications, AHIP
Nancy Wongvipat Kalev, Director, Health Education/ Cultural & Linguistic Services, Health Net, Inc.

MODERATOR:
Brenda Weigel,
Digital Media Coordinator, AHIP

Culturally Competent Communications Plans

SPEAKERS:
Alice Ferreira,
Director, Public Relations, United Healthcare
Tim Kieschnick,
Strategy, User Experience, and Research for Web, Mobile, and Telehealth, Kaiser Permanente
Randy Mintz-Presant, Vice President, Corporate Communications, Health Partners
Felicia Phillips, Manager of Communications & Public Affairs, Health Partners 

MODERATOR:
Kristin Binns,
Vice President, Public Relations, WellPoint, Inc.
3:45 pm – 4:00 pmBreak  
4:00 pm - 5:15 pmGeneral Session  

SPEAKERS:
Beth Leonard, Senior Vice President, Public Affairs, AHIP   
L.D. Platt, Vice President, Strategic Communications, AHIP
Robert Zirkelbach, Vice President, Strategic Communications, AHIP     
5:15 pm - 5:30 pm Break 
5:30 pm – 6:30 pmNetworking Reception  
Friday, November 16  
7:15 am - 2:00 pmRegistration and Information Desk Open  
8:00 am - 9:00 amBreakfast Roundtables

Using Social Media to Push Out Your Message
James Rogers,
Executive Director, Public Relations, Kaiser Permanente

Using Social Media in the Practice of Issues Management
Won Ha,
Executive Director, Kaiser Permanente

Community Benefit
Tiffany Baker, Public Relations Specialist, Health Alliance Plan

Engaging Consumers in Health and Well-Being
HaiVy Thompson, Manager, Direct-to-Consumer Marketing and Engagement, Health Partners

Creating Engaging Consumer Web Sites
Rebecca Cole, Director, Public Affairs, AHIP

Communicating about the Cost Drivers of Health Care
L.D. Platt, Vice President, Strategic Communications, AHIP

Communicating about Rate Review
Robert Zirkelbach, Vice President, Strategic Communications, AHIP

Incorporating Health Literacy and Brand Identity into Consumer Correspondence
Liz Williams, SVP & Chief Communications Officer, Independence Blue Cross, Co-chair of AHIP’s Communications Conference 2012 Advisory Group  
9:00 am - 9:15 amBreak  
9:15 am – 10:30 amGeneral Session  

How Social Media is Changing the Practice of Public Relations

SPEAKERS:  
Matthew Broder, Vice President, External Communications, Pitney Bowes Inc.
Diane Gage-Lofgren, Senior Vice President, Brand Strategy, Communications & PR, Kaiser Foundation Health Plan

MODERATOR:
Shannon Beaudin Klein,
Vice President, Marketing & Communications, Health Partners, Co-chair of AHIP's Communications Conference 2012 Advisory Group
10:30 am - 10:45 amBreak  
10:45 am – 12:15 pmConcurrent Sessions  

Communicating about Difficult Provider Negotiations

SPEAKERS:
Tony Felts,
Director, Public Relations, WellPoint, Inc.
Roy Vaughn, Vice President, Corporate Communications, BlueCross BlueShield of Tennessee

MODERATOR:
Renee Hunt,
Senior Manager, Public Relations and Internal Communications, Blue Cross Blue Shield of Arizona 

Communicating about ACOs and the Patient-Centered Medical Home

SPEAKERS: 
Amy Bowen, Public Relations Specialist, Geisinger Health Plan
Jay Driggers, Director, Consumer Engagement, Horizon Blue Cross Blue Shield of New Jersey
Steve Shivinsky, Vice President, Corporate Communications, Blue Shield of California

MODERATOR:
Michael Sullivan,
Director, Internal/External Communications, CareFirst Blue Cross Blue Shield
12:15 pm - 12:30 pmBreak 
12:30 pm - 1:45 pmLuncheon Special 

Communications and Exchanges

SPEAKERS: 
Joan Fallon, Director of Public Relations & Community Affairs, Harvard Pilgrim Health Care
Jeanette Thornton, Vice President, Health IT Strategies, AHIP 

MODERATOR:
Christine Cassidy,
Vice President of Corporate Communications, Fallon Community Health Plan
1:45 pm - 3:00 pmClosing General Session  

Strategic Thinking and Planning 

SPEAKER:
Barie Carmichael, Senior Counsel, APCO

MODERATOR:
Peter Kerr,
Vice President, Communications, Universal American

 

*Subject to change