Integrating Health Literacy and Health Care Equity Efforts: Increasing Consumer Understanding and Engagement in their Health and Health Care
April 30, 2014
1:30 pm - 3:00 pm EST
A Webinar Series
As increasingly diverse consumers enter the health
care marketplace, a new survey
shows health insurance literacy among Americans is low with significant
differences seen among racial/ethnic groups, especially Hispanics/Latinos, and
low income adults.
Research studies have linked low health literacy
with poorer health outcomes and higher health care costs resulting in consumers
being less engaged in their care and having a harder time staying healthy or
managing chronic conditions. While low health literacy affects people of all
ages, races, income, and educational status, the impact of low health literacy
disproportionately impacts lower socioeconomic and racial/ethnic groups.
These findings demonstrate the need for
transformational health care system changes that entail the use of simple,
plain, and clear health information and the development of targeted cultural
and linguistically appropriate communications and programs. AHIP’s webinar
series will discuss health plans’ long-standing commitment to improving health
equity and its leading efforts to provide consumers with information on their
health and benefits that can be easily understood and used to good advantage.
Participants will learn how health plans are
integrating their health care equity and health literacy initiatives to help
improve consumer understanding and engagement. The series will also highlight
health plan programs and services that are currently in place and address
challenges and opportunities that have arisen from these leading efforts.
us for a series of compelling conversations with industry leaders!
In recognition of National Minority Health Month in April
I: Wednesday, April 30, 2014
– 3:00 pm EST
Wayne Rawlins, MD, National Medical Director for Racial and
Ethnic Equality Initiative, Aetna
Wayne Rawlins is a National Medical Director for Racial and Ethnic Equality
Initiatives at Aetna, reporting to Aetna’s Chief Medical Officer. In this role,
Dr. Rawlins serves as the lead clinician focused on identifying activities to
address racial and ethnic disparities in health care for Aetna’s members. Dr.
Rawlins has also assumed the additional role of Chief Medical Officer, Aetna
Student Health. Aetna Student Health provides high quality, innovative and
competitively priced health insurance programs for college and university
students. Dr. Rawlins received his medical degree from the University of
Connecticut in 1980, then completed an internal medicine residency and chief
residency at the University of Rochester in New York. He is board certified in
internal medicine. Dr. Rawlins received his M.B.A. from Rensselaer Polytechnic
Institute in 2001. Prior to joining Aetna in 1997, he was a physician manager
with the Northeast Permanente Medical Group for 13 years, treating a wide
variety of patients in a busy primary care practice.
Duran, MPH, CHES, Clinical Program Manager, Health Equity and
Multicultural Health, Cigna
Crystal Duran, MPH, MCHES is
a Clinical Program Manager at Cigna. She provides leadership and
direction for the development and implementation of the health equity
communication strategy and cultural competency training efforts. She
played a major role in launching and developing Cigna’s Health Equity Council
and coordinates many workgroup activities focusing on identifying and reducing
health disparities. She often presents at meetings on Cigna’s health literacy
and health equity best practices. Prior to Cigna, Crystal worked as a health
educator for many years in various settings engaging diverse and under-served
Rush, Director, Health Literacy Innovation, UnitedHealth Group
Steven Rush, MA, LP has been the Director, UnitedHealth
Group Health Literacy Innovations Program; an enterprise-wide program to help consumers
understand and use health and wellness communications for the past 5 years. Prior to his current position, he was the
Director of Physician Engagement at UHC Health Services. He is a licensed
psychologist. His interest in health communication has been a natural part of
his work in psychology. Steve’s interest
in health literacy intensified about 13 years ago; when he was the Practice and
Patient Safety Manager for the American Academy of Neurology; and was one of
the first group of trainers trained by the American Medical Association.
Jennifer Strohecker Hellinga, PharmD, BCPS MTM Operations Manager, Molina Healthcare
Dr. Strohecker-Hellinga is the Manager of the Medication
Therapy Management Program (MTMP) for Molina Healthcare, in Long Beach,
California. Dr. Strohecker-Hellinga received a Doctor of Pharmacy degree from
the University of Florida, followed by postgraduate training, including Board
Certification as a Pharmacotherapy Specialist. Dr. Strohecker-Hellinga is actively engaged in outcomes
research with Molina Healthcare and oversees the development of corporate
disease-state education modules. Her areas of expertise include clinical
research, components of effective pharmacist communication, medication
adherence, and pharmacy process improvement. She is responsible for the MTMP
team including pharmacists, pharmacy technicians and students, and clerical
In recognition of Health Literacy Month in October
Series II: October 21, 2014
– 3:00 pm EST
L. Coltin, External Quality Data Initiatives, Harvard Pilgrim Health Care
- Rhonda Moore Johnson, MD, MPH, Senior Medical Director, Health
Equity & Quality Services, Highmark, Inc.
senior medical director, Dr. Johnson leads Highmark’s enterprise-wide efforts
to reduce racial and ethnic health care disparities among its members through
clinical interventions and improvements in health literacy and health plan
cultural competency. She also currently serves on numerous national and state
health care advisory committees. Dr. Johnson earned her A.B. degree from
Harvard University, her M.D. at the Pennsylvania State University School of
Medicine, and her M.P.H. from Ohio State University. She is board certified in
pediatrics and health care quality management. Dr. Johnson has been the
recipient of numerous awards and recognitions, and she was recently named “2013
Most Powerful and Influential Woman” by the National Diversity Council. She and
her husband are the proud parents of three children.
Tang, MSN, RN, Senior Director, National Diversity & Inclusion, Kaiser
Foundation Health Plan, Inc.
The content presented in this webinar is solely attributable to the speaker and does not represent an endorsement by America's Health Insurance Plans (AHIP) of the accuracy of the information presented in the audio conference or any opinion expressed by the speaker.