Using Medicare Advantage OTC Benefits to Improve Member Satisfaction
July 10, 2012
1:00pm - 2:30pm
Medicare OTC an opportunity.
Healthplus and Medagate on a webinar to learn how health plans can use
incentives and existing OTC resources to engage members in taking charge of
their wellnsess. High utilization of
reimbursed OTC benefits can help reduce costs, but also is proven to increase
member satisfaction and impact Star Ratings.
Each year over 11 million Medicare Advantage plan members are eligible for $5.5
billion in over-the-counter (OTC) Medicare benefits. Unfortunately, less
than 5% of those benefits are ever utilized because the majority of health plan
members must either pay for OTC items out-of-pocket or submit for
reimbursement. Healthplus and Medagate have implemented a unique prepaid
card platform that allows members to conveniently receive OTC supplemental
benefit. Leveraging existing card behavior (front of store check out and
immediate CMS approved restricted spend item adjudication) members have
immediate access to necessary OTC products. The platform also creates
wellness and communication opportunities for the health plans. An
independent survey of health plan members shows the overwhelming majority found
the card easy to use, and had an important impact on Star Ratings. Hear
from Healthplus on how this program was increased satisfaction of existing
- Steven Rivera, Vice President of
Medicare Sales for HealthPlus.
- Suzanne O’Hara, Director of Business Development, Medagate
The content presented in this webinar is solely attributable to the speaker and does not represent an endorsement by America's Health Insurance Plans (AHIP) of the accuracy of the information presented in the audio conference or any opinion expressed by the speaker.