Providing Personalized Care with Advanced Decision Management and Analytics

December 12, 2012
3:00 p.m. - 4:30 p.m. EST

Presented by Pegasystems, Inc. 

Advances in analytics and decision software — both in their capabilities and their ease-of-use — have led to incredible customer service accomplishments, improving the ways organizations provide value to consumers by enabling them to personalize interactions, programs and assistance.  To differentiate themselves in an increasingly retail world and partner with customers in combating overutilization and mounting costs, healthcare organizations are now applying sophisticated analytics to their big data, thereby maximizing consumer engagement in wellness activities, offering tailored product and program recommendations, and providing individualized service.  

This webinar will bring focus on predictive and adaptive analytics and showcase examples where decision management has been applied to improve operations and service. Hear about how analytics are made actionable and used to personalize sales, service and care management. 

In this webinar you will learn:

  • How advanced analytics has improved sales, service and brand loyalty with best-in-class examples from some of the world’s most sophisticated consumer-focused organizations.
  • How decision management software and analytics are optimizing consumer engagement in wellness programs, improving both health outcomes and CMS Star Ratings.
  • How unified technology marries analytics and process with user intent to create differentiated customer experiences.


List of Speakers: 

Dr. Robert Walker, Vice President, Decision Management and Analytics, Pegasystems

Keith Dayton, Senior Director, Healthcare, Pegasystems

Speaker Bios: 

Dr. Robert Walker
Vice President, Decision Management & Analytics, Pegasystems

Dr. Walker is Vice-President Decision Management at Pegasystems. Prior to the acquisition of Chordiant by Pegasystems in April 2010 he was responsible for managing the strategic direction and development of Chordiant’s industry-leading predictive decisioning technologies. As a member of the office of the CTO Rob also provided support to Chordiant’s global sales activities and partnership initiatives. He joined Chordiant when the company he co-founded in 2000, KiQ Ltd., was acquired by Chordiant in December of 2004. KiQ was a specialist provider of decision management and predictive analytics software.

Prior to joining Chordiant, Rob spent eight years in positions of increasing responsibility with leading global information technology consulting firm Capgemini. From 1999-2000, he served as Program Director for Capgemini during which time he was responsible for the creation, development and evangelization of technological innovations in the area of Information Capitalization (business intelligence and predictive analytics).

Rob holds a Ph.D. in Computer Science from Free University in the Netherlands

Keith Dayton
Senior Director, Healthcare, Pegasystems

Keith Dayton is currently the Senior Director for Healthcare Solutions for Pegasystems.  He has been in healthcare information technology (HIT) for the past 16 years, serving as EVP of Operations for ActiveHealth Management, General Manager of Comprehensive NeuroScience’s Care Management division and EVP of Click4Care.  Keith’s HIT experience has focused on designing, building, implementing and managing systems and programs that leverage information and technology to improve clinical, operational and financial outcomes.  Keith has extensive analytics experience and has worked with a wide variety of payers to develop and execute patient-centric programs that have improved quality of care, reduced clinical and administrative costs and enhanced collaboration between payers, providers and patients.  Prior to his experience in healthcare, Keith was a Managing Director of American Airlines’ Cargo division.  Keith holds a B.S. in Business from Southern Connecticut State University and also attended the Marshall School of Business at the University of Southern California.


The content presented in this webinar is solely attributable to the speaker and does not represent an endorsement by America's Health Insurance Plans (AHIP) of the accuracy of the information presented in the audio conference or any opinion expressed by the speaker.