Health Literacy Series
A Special 3 Part SeriesIn 2004, the Institute of Medicine issued a landmark report documenting the large gap between how health information is presented and the ability of a significant number of Americans to comprehend it, a problem often referred to as poor “health literacy.”
Recent studies have demonstrated the breadth of the problem, which dramatically affects quality of care and may account for up to $200 billion in unnecessary costs annually. Individuals who do not understand and cannot act on the medical information and instructions they are given are more likely to be hospitalized and less likely to properly manage their chronic conditions. One study reported increased mortality among elderly individuals with low health literacy.
With our nation’s epidemic of chronic care, and an increasing reliance on consumers to play a role in managing and optimizing their own health and health care, it is imperative that health insurers understand the implications of poor health literacy, and the potential for clear health communication.
This is a problem that affects every area of your business operations and must be addressed by all of the disciplines whose work, directly or indirectly, involves communicating with your members.
This Virtual Seminar will provide the tools you need to start up and advance your health literacy programs, including:
- Background on health literacy and the importance of clear health communication to health insurance plans’ operations.
- The basic elements of a health literacy program: what steps do health plans need to take to develop and advance a commitment to clear health communication? What are the internal and external roadblocks and how can they be overcome?
- Case studies from local, regional, and national companies whose programs are maturing. How are they achieving their goals? How are they measuring success? What lessons can we learn from their experiences? What tools can we borrow and share?
- Resources and tools available to companies as they develop their programs
Faculty will include a nationally renowned health literacy expert and professionals from a variety of disciplines in health insurance plans that have helped to build a capacity for clear health communication in their organizations.
Part I January 22 - Part I Health Literacy Overview and Steps for Implementing Your Own Program
Janet Ohene-Frempong, MS
President, J. O. Frempong & Associates
Part II February 26 - Part II Starting Up and Advancing Your Company’s Health Literacy Program
Case Studies from Local/ Regional Health Insurance PlansLauren Hernandez
Project Manager, Community Health Innovation, Affinity Health Plan
Jessica Ridpath
Coordinator of Research Communications, Center for Health Studies, Group Health
Part III March 26 - Part III Health Literacy Campaigns
Case Studies from the National Health Insurance PlansTerry Clark
Chief Marketing Officer, Enterprise Marketing Ovations, a UnitedHealth Group Company
Carla M. Espinoza
Healthcare QM Manager, Aetna Inc.
The content presented in this audio conference is solely attributable to the speaker and does not represent an endorsement by America's Health Insurance Plans (AHIP) of the accuracy of the information presented in the audio conference or any opinion expressed by the speaker.
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