Plunging into the Individual Healthcare Market – Best Practices and Expert Advice
Thursday, June 25th, 2009
12:30 pm - 2:00 pm ETThe individual health insurance market, currently estimated at over $115 billion, is expected to continue growing in the coming years. This market is a growing focus for U.S. healthcare payers because of the rising unemployment rate and the probability of impending universal coverage legislation. But most payers are still dominated by employer-based business and are not yet proficient at the Direct to Consumer (DTC) and B2C paradigms. These paradigms need to be understood and cultivated across operational systems in your company in order to fully understand their effects on the individual market segment.
Join Carlton Doty of Forrester Research, Steve Hannan of Assurant Health and Elizabeth Hart of Pegasystems for an interactive Webinar.
In this broadcast you will learn:
- How Assurant Health has become a leader in the individual medical insurance market space and their best practices
- Critical factors in building a successful DTC business including service strategies and the impact of new operational models to your customer service operations
- How technology can help you personalize interactions, offerings and operations to differentiate yourself with individual consumers.
- Market demographics of the individual healthcare market
About the presenters:
Carlton Doty, Vice President, Research Director, Forrester Research
Carlton serves Direct Marketing professionals and leads a research team that helps these clients derive customer intelligence from multiple data sources in order to drive improvements in marketing strategy and performance. He specializes in how emerging markets, technologies, and channels are changing consumer behavior within the healthcare industry. Carlton's research and opinions have been regularly quoted in the media, including The Wall Street Journal, MarketWatch, Healthcare Finance News, Managed Care Magazine, and Inside Consumer-Directed Care.
Prior to joining Forrester in 2006, Carlton spent nine years as an IT and eBusiness practitioner in the health insurance industry. As a senior manager of eBusiness consulting at Tufts Health Plan, he led Web strategy initiatives, implemented several Web-based solutions that targeted all health plan constituents, and managed technology vendor relationships. He is a former chair of the Massachusetts Health Data Consortium's Internet Professionals Forum and member of the Massachusetts Innovation & Technology Exchange (MITX).
Steve Hannan, Director of Information Technology, Assurant Health
Steve leads a group responsible for developing, managing and delivering the IT portfolio for Individual Medical, Voluntary and Specialty Products within Assurant Health. He works directly with senior management to develop IT strategy and initiatives to meet the organization's objectives and is responsible for IT delivery. Steve has over 14 years of large system implementation experience and has been focused on web-enabled business applications for the last 6 years. Prior to joining Assurant Health in 2006, Steve was Program Manager at Sentry Insurance and a Manager in Accenture's Automotive and Industrial Equipment practice.
Elizabeth Hart, Senior Director, Healthcare Solutions Pegasystems Inc.Elizabeth has been with Pegasystems since 2001, directing the evolution of its healthcare solutions and strategy. Before joining Pegasystems, Elizabeth honed her operational skills doing program management for multiple healthcare payers including running Medicare Programs for Harvard Pilgrim through the implementations of both the Balanced Budget Act and Y2K, rolling out Blue Shield of California’s first HMO and Medicare Risk plans, and leading Government Programs for Lifeguard, Inc. As a consultant for Arthur Anderson, Elizabeth provided operational and strategic guidance to providers and hospitals including roll out of new capitation and contracting models, primary care practice acquisition and development, and other market and growth initiatives. Elizabeth started her healthcare career working for a hospital and doing social work for the Commonwealth of Massachusetts. Elizabeth now works actively with the Pegasystems’ healthcare community to create solutions and opportunities for Pegasystems’ clients to make real change and create meaningful difference in healthcare.
Presented By:
The content presented in this audio conference is solely attributable to the speaker and does not represent an endorsement by America's Health Insurance Plans (AHIP) of the accuracy of the information presented in the audio conference or any opinion expressed by the speaker.
AHIP Virtual Seminars || AHIP Conference Schedule || AHIP Home