Health plans have an enormous opportunity to help small businesses protect their bottom-line, while ensuring that their employees have easy access to personalized, cost-effective coverage. And their best partner in achieving these goals? Brokers. In this session, participants will learn why brokers hold the key to a carrier’s profitability in the small group arena, and how to improve that relationship (and their workflows) in 2018.
In this session, attendees will learn how to design and execute a successful consumer engagement strategy (including acquisition, welcome, and engagement) using an integrated, omnichannel approach. Speakers will also present a case study on how one health plan became more effective in acquiring and retaining members by integrating their marketing, sales and engagement efforts.