Customers know when you’re selling a myth – just as much as your employees do! And being a myth doesn’t make you attractive to new prospects or to your existing customers. Too many companies are straying too far from their core to try to be the next Zappos or Amazon. Those companies can be studied, but every company has its own culture, and you really can’t copy it. What your organization has that makes up your company’s culture is your very own “special sauce”. The magic is in learning how to harness that culture for the benefit of your customers! Learn how you can identify what makes your company “you”, and translate that into a customer experience just as unique as your culture.