Big data combined with artificial intelligence (A.I.), while still controversial to some, is emerging as a key service differentiator for health plans. Making data actionable and putting the power of A.I. to work addressing what consumers really want and need can be a challenge. Combined with consumer experience research to validate what the data is saying, A.I. is being used to create powerful consumer solutions. In this session, learn what trends health plans should watch in 2018 around the use of data, A.I. and consumer experience research, including what’s antiquated and what’s still relevant, and gain actionable insights on what consumer-driven health plans can implement in their organizations.
The state of trust around the world is in decline — across business, government NGOs and the media. Against that backdrop, surprisingly, the healthcare industry is making slow but steady progress. Yet, trust in healthcare and most of its verticals — including health insurers – remains low relative to other industries. Influence is no longer automatically granted to those in authority. Trust in CEOs is at an all-time low while “a person like yourself” is now as credible as an expert. What does this mean for the health sector and health plans specifically? Strategies to effectively communicate across channels, engage audiences in meaningful ways, and spark action are more important than ever as organizations look to improve trust with consumers, health care providers, advocacy groups and other key stakeholders. Join in a conversation about the current state of trust, findings from a recent study on this issue and implications for the health care sector.
You can’t go online today without reading a story about skyrocketing drug prices. And for good reason. 50% of Americans take at least two or more medications, which often come with hefty out-of-pocket costs. At the same time, many health insurers are trying to reduce the financial burden on their members with cost transparency resources. But are those tools enough? How can you make the online experience for health plan members who are shopping for medications more engaging and meaningful to who they are and what they need? Enter, user-centered design. In this session, experts will discuss the principles of a user-centered approach and how it applies to prescription drugs. They will share insights from years of survey data and behavioral research, current trends in the market and specific engagement tactics that can improve the way members shop for and manage their medications in a technology-driven world – keeping them healthier and happier, while protecting their wallets and your organization’s bottom-line.
As employers seek to balance managing their health care spend with supporting their employees, understanding health care market trends is vital. For years, health care costs have been moving faster than other measures like individual earnings and inflation. In this session, attendees will hear about strategies that can help employers contain health care costs and optimize value, quality and provide a personalized employee experience.
This session will provide a snapshot of how health plans are creating a new form of mental health therapy. Given the frequent use of smartphones, learn how technology can fill the gaps and treat depression, anxiety, post-traumatic stress disorder (PTSD).