Barriers like habits, life issues, reachability and risk factors can create challenges when attempting to engage the modern health care consumer. The first step to engaging consumers is to understand their behaviors, and turn this data into intelligent interventions that motivates them to act. This session will explore segmentation strategies to inform, remind and persuade persona activation to drive results.
In this session, learn how health plans can use technology to innovate the fight against opioid abuse. Speakers will discuss technologies and tools to monitor and regulate a patient’s medication intake, and how the use of data can help curb medication abuse.
Financial wellness programs are on the rise and for good reason: personal finances are a top source of employee stress. But what goes into creating and supporting a program that truly meets employees’ unique needs, makes engagement easy, and is viewed as a valuable offering? This session will explore the changing landscape impacting financial wellness and the role employers can play in supporting, retaining and attracting talent.
Today’s information overload makes it hard for any brand to cut through the noise and reach its key stakeholders. Yet, tech companies are employing new tactics and strategies that are quickly becoming the new standard that consumers expect. In this session, speakers will discuss how health plans can and should be applying consumer tech tactics to the health care space.