Big data allows health plans to make a substantive impact on consumer health and outcomes outside of just reviewing claims and clinical history. Surfacing member insight from consumer social determinants of health can enforce and facilitate successful provider interaction, and contribute toward new care payment models being successful in maximizing the value of care. In this session, speakers will examine new techniques and disciplines that allow plans to leverage social determinants of health and the combination of “influencers” of health to engage members in a personalized manner.
With the majority of Americans receiving their health insurance through their employers, there is significant opportunity to infuse intuitive technology to engage members directly. This session will explore the new expectations of employer-based plans and how insurers can adapt their strategy to inject consumer-focused methods to attract commercial members. In this session, you will hear directly from two health plans who are teaming up to make health insurance easy and approachable to employer groups.
Customer experience is the new competitive battleground in nearly every industry. As consumers shift more of their interactions and transactions to their mobile devices, it’s imperative that health plans find new ways to connect and engage with them digitally. In this session, hear how one health plan enhanced its member engagement programs to deliver 1:1, guided experiences that are proven to drive healthier behaviors and core business improvements. Attendees will walk away with new, actionable ideas for how digital technologies can be utilized across teams to create value and accelerate their member engagement strategies.
Regardless of the severity of a condition, people often believe they are healthier than they actually are. This misperception creates a critical challenge: how to inspire change when change is not perceived as necessary? Consumers suffering from health inertia represent a serious cost burden for providers and insurers who can suffer financially if their members or patients aren’t healthy. In this session, learn innovative ways health plans can effectively address individuals’ personal perceptions and motivations, so that they can inspire immobile consumers to take steps to improve their health and prevent illness.
It is the health sector’s turn to master integration of digital experiences into existing operating model infrastructures. Digitally-enabled care is no longer a nice-to-have, but rather a fundamental business imperative to assist in the reinvention of how care is delivered. As online and digital expectations continue to expand, organizations that can shift from a B2B (business-to-business) to a B2C (business-to-consumer) operating model will be better equipped to reach their digital experience vision. This session will provide attendees with a clear understanding of consumer expectations related to the digital experience, and unique and innovative models that have been deployed in the health care industry — and outside industries — to solve the challenges of shifting the business model from B2B to B2C in order to facilitate that experience.