As uncertainty around federal health care policy complicates the health care industry’s trajectory, longstanding issues around costs and access to care are compelling health insurance providers and other stakeholders to proceed with care. These same concerns are pushing American consumers to become bolder and more informed than ever—especially when it comes to their health coverage. This session will explore the consumerist-led disruption of conventional health care. The speakers will examine how health insurance providers can meet the demands of today’s thoughtful and engaged health care consumer through more transparent products, services, and business practices. You will hear how one of the nation’s most respected insurers utilizes technology to take more control of their member-focused approach, and leverages digital storytelling, digital experiences and social media to reach members across generations. Join us to learn how to develop richer and more impactful relationships with your members and key allies.