People don’t engage in experiences with your brand without bringing their own lives with them—their own context, histories, perceptions, emotions and expectations. This session will explore the processes health insurance providers need to consider and utilize when creating emotionally engaging experiences. Speakers will discuss how you can map the emotional connections a customer has with your brand and what impact storytelling has on these emotional connections. They will also share how you measure a customer’s emotional connection and use that metric to further your CX agenda and brand. Join us to learn how to leverage storytelling and emotional connections to strengthen and improve customer experiences and brand loyalty.