For America’s consumers, health care has become an amalgam of medical, financial and lifestyle transactions where they have to search for value and grapple with mind-numbing personal decisions. Health care consumers are confused and frustrated with health care’s jumble. They want simplicity: be there when I need you, communicate with me honestly, show empathy, and do the right thing for my health care. Winning health care brands empower their customers and foster relationships of trust. They connect with every customer wherever they are in their health care journey. And they’re creating experiences that interact on their terms, at the most appropriate touchpoint, with actionable content and through communication channels they prefer. Consumer centric health care organizations that demonstrate a respect for their customers’ individual needs will see deeper brand preference, greater engagement and improved loyalty. Join us to learn how health insurance providers are navigating the challenges and opportunities around health consumerism.