What are the essential elements needed to drive digital transformation in an organization? As health care continues to trend toward consumerism – a movement to make the delivery of health services more efficient, convenient, and cost-effective – the industry needs to find better ways to connect with members. When organizations seek digital transformation, the most common mistake they make is to focus solely on the technology. While it’s a critical component of a digital transformation, it’s more imperative to define the experience you want your consumers to achieve. This session will address the elements that drive a successful digital transformation and how conversational AI in health can help improve the overall member experience.