It’s not difficult to imagine the next generation consumer experience. The challenge lies in making it happen. This session will explore next generation patient experience that’s focused on people’s lifelong needs for health and health partners. An experience that’s imagined with empathy, designed around people, and enabled by technology. Drawing on case studies and lessons gleaned in health care and other industries, speakers will share the challenges and opportunities of delivering new customer experiences at scale. Learn how to evolve old business models and invent new ones; lead cultural change; create new partnerships and build new capabilities; and move quickly, manage risk and see opportunity in uncertainty.