Loyalty and member retention strategies are most successful when they address the values most important to the customer. Patients are customers. They want to be respected and valued. They want the same perks and benefits that any customer wants. How do you communicate your value proposition to your members? Do they believe it, and does it align with their core values? Or do your customer satisfaction scores tell a different story? Building trust and developing meaningful connections can be a key factor to the longevity of the members’ relationships with their health plan. In this session, speakers will provide insight on innovative, effective strategies health plans can employ to build non-transactional relationships with their members, allowing the members to feel heard and authentically valued.