Given the complexity of the Medicare landscape, it’s not surprising that the “Omni-channel” buzzword has become pervasive. Does it refer to various marketing channels and consumer access options used to promote your plans? Or does it merely involve the distribution and technology channels such as self-service, broker, or call-center? Join this session to hear industry experts sift through the myths versus the facts. They will provide results directly from annual consumer and user experience research and provide actionable insights to help you prepare for the upcoming plan year.