The push for accurate provider directories has surfaced one fundamental truth – there is no silver bullet to address provider data quality. As an industry and cross-industry, we must shift our energy towards establishing an industry source of truth that looks beyond provider directory accuracy as a goal. What does this source of truth look like, and how do we get there? This session will provide an industry roadmap that accounts for the key components and stakeholders required to solving this challenge. We will explore the limitations of self-reported data; the realities of roster ingestion; the importance of ongoing validation and augmentation; the role of artificial intelligence, machine learning and claims analytics; the lag with provider engagement; and the promise of other emerging approaches that work off a multitude of data sources and feed a multitude of functional work streams across the enterprise.