Digital is no longer a differentiator. It has become part of everything we do as people and as businesses. However, its impact on individuals’ expectations is changing. People are increasingly expecting health care on their own terms, and they expect digital to support delivery of health care when, where, and how they want it. This session will highlight the five emerging trends that will shape businesses over the next three to five years: DARQ Power, Get to Know Me, Human + Worker, Secure Us to Secure Me, and MyMarkets. Each trend demonstrates how digital maturity is raising expectations, abilities, and risk in health care.