Prior authorization is a medical management tool to ensure safe and effective care and promote adherence to clinical guidelines. Technology solutions and bidirectional exchange are an important opportunity to streamline and automate workflow between health plans and clinicians. These approaches increase transparency of information about prior authorization requirements and patient specific health plan coverage. The real-time access to information can enable efficient care delivery and inform treatment decisions. To succeed in deploying and optimizing use of these technology solutions to improve prior authorization requires collaboration among all health care stakeholders. This session will highlight examples of these types of initiatives to reduce administrative burden, streamline workflow and ideally shorten the time to therapy or service for patients. Panelists actively involved throughout the prior authorization landscape will share the progress to date as well as the business challenges their work is tackling related to prior authorization and the result of early adoption programs. Attendees will learn how emerging industry standards can address prior authorization use cases and what it may take to scale the efforts to positively impact patients, providers, and health plans.