AHIP, Coalition For Medicare Choices Launch Nationwide Ad And Grassroots Campaign To Protect Medicare Advantage

posted by Clare Krusing

on January 28, 2016

For Immediate Release

Washington, D.C. – As CMS prepares to release proposed Medicare Advantage payment policies, AHIP’s Coalition for Medicare Choices (CMC) is launching a coast-to-coast mobilization of its 2 million Medicare Advantage beneficiaries who are calling on Washington to protect their coverage from further cuts. Heading into the November election, seniors are making this a priority voting issue.

Last year, the Medicare agency finalized several policies targeted at health plans’ disease management and care coordination programs. These changes have a direct impact on 17 million seniors who rely on Medicare Advantage. For example, the agency’s changes to the risk adjustment model — which resulted in a 2 percent cut on average to Medicare Advantage — reduced support for health plans’ programs that provide high-quality care for patients managing multiple chronic conditions.

“Medicare Advantage is the game-changer. It’s the foundation for innovative, high-quality care delivery that seniors and the country demand,” AHIP President and CEO Marilyn Tavenner said. “CMS should protect millions of beneficiaries who depend on Medicare Advantage and strengthen — not undermine — the program moving forward.”

This latest phase of the campaign highlights the voices of 2 million CMC seniors who have made protecting Medicare Advantage a key election issue. Already, Coalition members have engaged with presidential candidates from both parties in key primary states and have worked with members of Congress throughout the year to protect and strengthen the program for the future.  As a result, last year, a bipartisan majority of Congress — more than 340 members — called on CMS to avoid cuts to the program that would jeopardize seniors’ coverage.

“I’m paying close attention to see if elected representatives and people in Washington will protect us when the rubber hits the road,” said CMC member Jane Carlson of Iowa.

The nationwide grassroots and ad campaign will include:

  • Television and digital advertising in key markets around the country and in Washington, D.C.
  • Grassroots mobilization of the CMC’s 2 million Medicare Advantage beneficiaries. Throughout this campaign, seniors will be visiting congressional district offices; participating in town hall meetings; and sharing their concerns with Washington through phone calls, letters, and social media.
  • Engagement of the CMC’s growing social media community.

Preliminary 2017 Medicare Advantage payment policies are expected to be announced by CMS on Feb. 19, 2016, with final rates expected on April 4, 2016. Seniors will see the impact of any new payment cuts in late October 2016, when they begin enrolling in their 2017 Medicare Advantage coverage.

Founded in 1999, the Coalition for Medicare Choices is a national grassroots organization of more than 2 million Medicare Advantage beneficiaries from all 50 states, the District of Columbia and Puerto Rico. In 2015, the CMC launched the MACC Task Force, a growing coalition of more than 30 organizations representing employers, providers, and leading medical societies that are working to advance best practices in care coordination. Visit to learn more.  For more information on Medicare Advantage payments, click here.

Providing Health Benefits for Over 200 Million Americans.

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