AHIP Commends The Administration For Bold Action On Direct-to-Consumer Advertisements

posted by AHIP

on October 15, 2018

WASHINGTON, D.C.  – Matt Eyles, president and CEO of America’s Health Insurance Plans (AHIP), issued this statement following the U.S. Department of Health and Human Services (HHS) announcement on direct-to-consumer (DTC) television advertisements:

Drug prices are out of control, and we commend the administration for taking such bold action to lower prices for patients, proposing that manufacturers would be required to disclose their prices in most direct-to-consumer advertisements.

There are three ways to meaningfully reduce drug prices: increase competition, increase visibility into manufacturer pricing practices, and focus on true value for patients and consumers. Giving consumers pricing information in drug advertising will empower them to have more informed conversations with their doctor about the best approach to improve their health and manage their medical conditions.

We look forward to participating in the formal comment period on this rule and working with Congress and the administration on additional ways to reduce drug prices so they are more affordable and accessible for everyone.

About AHIP

America’s Health Insurance Plans (AHIP) is the national trade association representing the health insurance community. AHIP’s members provide health and supplemental benefits to millions of Americans through employer-provided coverage, the individual insurance market, and public programs such as Medicare and Medicaid. AHIP advocates for solutions that expand access to affordable health care coverage to all Americans through a competitive marketplace that fosters choice, quality, and innovation. Visit for more information.

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