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Caring About The Communities Where We Work, Live, Play

posted by Uchenna Hicks, HCSC

on July 20, 2017

Community involvement is a key component of the way today’s companies do business. When done strategically, this commitment can deliver significant value to a business’ bottom line and to society, as a whole.

For more than 80 years, Health Care Service Corporation (HCSC) has supported the communities where our employees and members work, live, and play. Guided by our core purpose to stand with our members in sickness and in health, HCSC is the largest customer-owned health insurer in the United States. Serving nearly 15 million members, our community involvement footprint includes more than 20,000 employees and expands across our Blue Cross and Blue Shield® Plans in Illinois, Montana, New Mexico, Oklahoma, and Texas.

Making a positive impact on children and families

HCSC supports our communities in multiple ways, including charitable grants, sponsorships, in-kind donations, and a robust employee volunteer program. In 2016, HCSC invested more than $23 million toward these efforts, and our employees went even further – volunteering 110,413 hours of their time to support the needs of community nonprofits.

Healthy Kids, Healthy Families® (HKHF) is our company’s signature community initiative. Through HKHF, we work with local nonprofits to deliver sustainable and measurable programs in the following areas:

  • Nutrition
  • Physical activity
  • Preventing and managing disease
  • Supporting safe environments

Since 2011, HKHF has collaborated with more than 300 community partners and provided more than 21 million health and wellness services to children and their families across our five states. This initiative provides a variety of services, including:

  • Access to immediate and preventive health resources
  • Healthy food options and nutrition education
  • Mental health services
  • Regular physical activity for children and adults

In 2016 alone, we invested nearly $7 million in outcomes-based programs, impacting more than 2.5 million children.

Driven by purpose, supported by data

Our member claims data help us identify, implement, track, and measure the success of our programs. For example, partnering with the American Lung Association, we identified asthma as one of the most prevalent conditions affecting our members and employees. We used that data to identify clinics that serve high-risk patients with asthma, and provide quality improvement training to their staff that helps patients and families better manage their asthma.

The impact of our employee volunteer program is another excellent example that demonstrates how our purpose is integrated in the workplace. Our internal Human Resources data shows the benefits that volunteerism provides our organization and employees. Overall, our employee volunteers:

  • Have higher scores on performance reviews
  • Are more satisfied at work
  • Stay with the company longer when compared to non-volunteering peers

These results reflect HCSC’s core purpose, and in our 81st year, we continue to set the standard as an employer – and local resident – to promote healthy, active and safe communities across all our states.

Uchenna Hicks is a Public Affairs Consultant at Health Care Service Corporation.