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Elixir Case Study: Five Innovations To Digitally Transform Your Healthcare Communications

posted by Elixir Technologies Corporation

on November 12, 2019

Introduction

Changing regulations, demanding revenue expectations, and today’s unpredictable market pose plenty of challenges for healthcare payers, as they strive to redefine their role in the modern healthcare ecosystem alongside new entries like Amazon and Apple, medical providers, and business associates. Payers must find ways to reduce costs, increase
efficiency, and improve customer experience in a competitive market where individuals shop for plans online, without help from agents. As changing regulations expose new risk factors and value-based payment models replace traditional fee for service arrangements, short enrollment seasons combined with regulatory restrictions on customer engagement inhibit potential growth.

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