posted by AHIP
on September 12, 2018
Many Americans think they have long-term care (LTC) coverage. Most do not – making them vulnerable to sudden changes in their health that require care in a nursing home or other LTC facility.
Studies show that more than half of all Americans turning age 65 today will need LTC at some point in their lives.1 Nursing home care costs an individual approximately $90,000, and that cost is increasing by 3 to 4 percent yearly. To protect our nation’s seniors, their families, and our state budgets, America needs a more thoughtful approach to planning for the likelihood of needing LTC.
AHIP strongly recommends a national educational campaign to help our nation’s seniors understand the benefits of LTC coverage. We applaud previous education campaigns, which include:
Post campaign analysis revealed that a well-researched education and awareness campaign is critical to building support and enabling consumers to take personal responsibility for their future LTC needs. Individuals who received the Guide or visited the website were more likely to take some type of LTC planning action after the campaign than those who did not.2
AHIP is committed to working with federal and state government leaders to expand these or similar efforts, which will better inform consumers about the valuable protection that LTC coverage provides. Through this essential education, we can make great strides in ensuring that America’s seniors have affordable, high-quality coverage, choices, and care while protecting states from additional budget burdens.
1 HHS, ASPE Issue Brief on Long-Term Services and Supports for Older Americans, February 2016.
2 The SCAN Foundation, The Own Your Future Long-Term Care Awareness Campaign: Implications for CLASS, Spring 2011.