When you think about digital health, you likely imagine millennials wielding smart phones to conveniently navigate their care needs. But virtual solutions are also proving they can reach vulnerable populations including Medicaid moms and even older Americans, who are typically stereotyped as being technophobic.
Whether it’s providing telehealth visits, delivering virtual education on chronic conditions or creating new social connections to combat inactivity and isolation, digital strategies must be part of your senior-focused toolkit moving forward.
In this webinar, speakers will share highlights from successful technology initiatives and provide best practices to help your health plan effectively engage with your most frail and at-risk population.
Based on real world experience and outcomes, this session will demonstrate how to use digital tools to establish strong connections with seniors, resulting in:
Engaging digitally and virtually with seniors is not only possible – it is proven. And in this webinar, you will learn how to make these surprising connections as well.
Co-Founder and US Chief Operating Officer
Avi is an experienced COO & CEO with a demonstrated and proven track record working in the digital health & wellness space, “AgeTech” and eCommerce. Skilled in digital and tech entrepreneurship, strategy, customer relationship management, start-ups, leadership, and marketing, Avi is a serial entrepreneur with three successful initiatives behind him, and focuses on missions with a social impact that make a big difference and that can scale.
Avi is a member of the Los Angeles County Alliance for Community Health & Aging (LAACHA), and also acts the Co-Chair of Innovation Committee. He holds a BAA in Business and Information Technology from the School of Business, Tel Aviv University, graduating magna cum laude.
Vice President, Sales and Strategic Market Leader
Daniel is a career sales leader with almost 30 years of focus on health improvement and management solutions including population health, disease management, behavioral health, well-being, wellness, telehealth, and nurse triage. Currently Daniel leads sales efforts for Uniper Care including specific focus on strategic markets.
He has held leadership positions with large organizations like McKesson, Optum and Healthways as well as niche solution providers including LifeMasters, Hygieia, Catasys (OnTrack) and others. While some of his market focus has been on employers, most has been on health plans and specifically Medicare Advantage. Daniel holds a BS in Psychology and Marketing from Colorado State University and currently resides in Colorado.
Amanda Purnell, Ph.D.
Clinical Data Specialist
U.S. Department of Veteran Affairs
Amanda Purnell is an experienced data and analytics champion with the VHA Innovation Ecosystem, within the Office of Healthcare Innovation and Learning (VACO). She has led dozens of small scale and large scale innovation initiatives with a primary focus of increasing meaningful use of information to increase access to care, improve equitable outcomes, and improve quality of life. Dr. Purnell has a PhD in Counseling Psychology.
Director, Population Health Strategy
Nicole Lowery is Director of Population Health Strategy in the Office of Health Affairs and Advocacy and has more than 13 years of experience in the healthcare industry. She is responsible for Humana’s social determinant of health (SDOH) strategy, internal business integration, physician strategy and identification of SDOH benefit opportunities. This work directly supports Humana’s mission to help improve the health of the communities it serves by making it easier for people to achieve their best health.
Juan José Orellana, Moderator
Healthcare Executive, Board Member, Strategy Advisor
Blue Harbor Consulting Group, Inc.
With nearly 20 years of experience in healthcare strategy, marketing, and investing, Juan José is a consultant and strategic advisor to corporations, investment firms, and start-up businesses focused in the healthcare space. Juan José previously served as Chief Executive Officer of Golden Shore Medical Group and held a variety of executive positions including Chief Strategy Officer, Chief Marketing Officer, and Investor Relations Officer at Molina Healthcare, Inc. (NYSE: MOH).