Improving care quality and clinical metrics. Transforming the consumer experience and increasing customer persistency. Breaking away from the competition. These goals are likely on every plan leader’s agenda each year, but success is often elusive – and it’s not getting any easier given the recent slate of company mergers, new plan designs and member-influenced decision making. And with medical costs continuing to escalate, it’s clear that status quo solutions are no longer enough to manage costs and grow the bottom line.
In this webinar, learn how to apply influence science to affect member behaviors and drive outcomes as part of a novel (yet proven) approach that differentiates your solutions from others, drives down costs and enables more aggressive pricing strategies — all while significantly enhancing member satisfaction and employer retention.
Webinar participants will learn how to:
Who should attend: Line of business leaders (fully insured, Medicare Advantage, Exchanges) and medical directors
Alan Spiro, MD, MBA, Chairman, Accolade Medical Advisory Board
Alan Spiro, MD, MBA, has been a leader in healthcare delivery and management for more than 25 years – a path that led him to become a founding member of Accolade in 2007. He’s currently the Chairman of Accolade’s Medical Advisory Board. Previously, Dr. Spiro served as Chief Medical Officer for Anthem National Accounts. Earlier in his career, as a principal in Towers Perrin’s Health and Welfare Practice, he led the firm’s National Clinical Practice.
Before entering healthcare management, Dr. Spiro was a practicing gastroenterologist, founded a successful independent practice association, and was active in home care. Dr. Spiro earned his undergraduate degree at New York University and his MD degree at Columbia University. He completed a residency in Internal Medicine at Michael Reese Hospital in Chicago and received a fellowship in gastroenterology and nutrition at Beth Israel and Deaconess Hospitals in Boston. This included his appointment as a Harvard/MIT Research Fellow in nutrition. He also earned an MBA from Northwestern University.
Robert Cialdini, PhD, President, INFLUENCE AT WORK®, Regents’ Professor Emeritus of Psychology and Marketing, Arizona State University
Dr. Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, as well as CEO of INFLUENCE AT WORK, which focuses on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List,” ranked one of the “75 Smartest Business Books” by Fortune Magazine and noted by CEO Read as one of the “100 Best Business Books of All Time.” Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post-doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
Improve engagement across the entire member population, not just the sickest 5%
Members to take better control of their health and well-being
Better decision-making among members