Beyond Engagement: How to Truly Activate your Members

  • November 02, 2016
  • 2:00 PM – 3:00 PM ET

Activating healthy behaviors with consumers is a primary goal for health plans. Improving the health activation for your consumers leads to improved HEDIS and CMS star ratings, reduced operational and administrative costs, and healthier members overall. To accomplish this, health plans need to interact with consumers through tailored, meaningful dialog that drive individuals as well as entire populations to behavior change.

This discussion dives into an analysis of how healthcare organizations currently interact with consumers, recommendations for improving interactions across channels, and insights on how to drive true health activation. Additionally, a case study with a Medicaid plan seeking to activate 17,000 new members will be presented to demonstrate the recommendations in action.

Webinar participants will learn about:

  • The three levels of healthcare communications
  • Five steps your organization can take to better activate consumers
  •  Case Study: How Inland Empire Health Plan activated its members

Who should attend: Anyone involved in health care consumer communication, engagement, or activation.


Chris NicholsonChris Nicholson
Co-Founder and CEO of mPulse Mobile, Chris has over 20 years of experience in healthcare and digital technology from working in Fortune 100 companies to dynamic startups. As CEO, he leads the company vision of creating a new approach to healthcare communications.


Heather WintersHeather Winters
Heather is a National Director of Healthcare Accounts, including a number of Medicaid and Medicare organizations. She brings a decade of account management experience, specializing in mobile communication solutions. She supported Inland Empire Health Plan (IEHP) throughout the case study being presented.