Beyond Zip Codes:
Social Determinants of Health That Matter

  • June 04, 2019
  • 1:00 PM – 2:00 PM ET
  • Online

Today’s health care consumers have higher expectations, demand more support and want a personalized experience that addresses all aspects of health (physical, emotional, financial and social connectedness). The secret to meeting these expectations is understanding more about what a person experiences outside of the clinical setting that impacts their health (social determinants) and incorporating these insights into your wellbeing strategy.

This webinar will bring together three experts for an interactive discussion about social determinants of health. They will share real-world examples about how leveraging consumer data, along with clinical and claims data, leads to a deeper understanding of consumer needs so they can better predict and provide relevant programming to individual consumers.

Attendees will learn:

  • Trends in how the healthcare industry is working to address social determinants of health
  • How large employers, including Lincoln Financial, are leveraging consumer data to determine individual wellbeing needs, optimize investments, and target consumers with relevant resources
  • About how to activate consumers by addressing social determinants of health using technologies such as predictive analytics, machine learning and a consumer activation platform.


Christopher Schrader
Senior Principal
Oliver Wyman

Chris Schrader is a Senior Principal on the Health Services and Digital, Technology, and Analytics (DTA) teams at Oliver Wyman. He has an expertise and passion in numerous areas across healthcare such as growth strategy, disruptive business innovation, customer segmentation, and profitability improvement.

George Murphy
Senior Vice President of Total Rewards, HR Technology and Operations
Lincoln Financial Group

George Murphy is Senior Vice President of Total Rewards, HR Technology and Operations, at Lincoln Financial Group. In addition to overseeing these areas, George is also responsible for the company’s Continuous Improvement team as well as the Employee Relations function. He also serves as an Executive Committee Member of the Health Transformation Alliance, where Co-Chairs their Strategic Advisory Group and Data Strategy Committee.

Phil Fiero
Senior Vice President, Analytics and Reporting

Phil Fiero is a specialist in leading cutting-edge divisions in healthcare analytic services and data operations. At Welltok, Phil leads all healthcare analytic development and service operations including predictive model development, reporting services, custom analytics and technology platforms. He also supports advanced analytics sales opportunities as a key subject matter expert.

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