Breaking Through the Barriers to Better Consumer Experience

  • June 25, 2020
  • 2:00 PM – 3:00 PM ET
  • online

During these times of uncertainty, anxiety, and fear, it is important for payers to build and maintain trusting relationships with their members. Now, more than ever, health plan members are faced with the challenge of deciphering benefits and coverage and determining how to engage with medical professionals when they are practicing social distancing. Further, many health insurance providers have shifted to work from home presenting a unique challenge for health insurance providers as well.

It is imperative that during this time, health insurance providers are able to deliver the appropriate messages to the right members on the best channel. Messages and communications to members need to be relevant and delivered quickly so that members may stay informed and take the appropriate actions. As customers become more engaged in their healthcare, innovative payers have an opportunity to differentiate their brands and build trust by delivering experiences that exceed expectations.

How can health insurance providers continue to support their members and provide a superior member experience during this time?

Attendees will learn: 

  • How a CX framework for health insurance providers can individualize goals, manage consumer messaging, and maximize ROI.
  • How Health insurance providers can streamline member outreach and prioritize cross-departmental goals into a single dashboard by leveraging CX technology.
  • How to achieve relevant and personalized engagement with members and improved operational efficiency.


Mark Nathan

Mark is the founder and CEO of Zipari, Inc. and has been featured in Forbes and the Wall Street Journal. He began his 25+ year career as a robotics engineer at NASA. Mark spent half of his career modernizing consumer experience (CX) tech for insurance companies and the other half developing enterprise-level tech for brands, like Apple.

Sasha Khan
Director of Product Marketing

Sasha Khan serves as the Director or Product Marketing at Zipari. In this role, Sasha leads the marketing direction for all Zipari products and solutions. She has more than ten years of experience in working with health plans and healthcare technology organizations supporting both B2C and B2B roles.

Kyle Connors
VP of Consumer Engagement Products

Kyle Connors is the VP of Customer Experience Products at Zipari, where he leads our product and engineering teams in designing, architecting, and building our core CX Engine technology. Kyle started his career in product development, on a $100M/year portfolio analysis application in the financial sector. He’s since gone from writing code to leading cross functional teams and guiding clients in delivering complex web, mobile, and API applications for large enterprises and startups.

Greg Dobson
Director of Sales Operations

Greg leads Sales Operations for Zipari, working on a daily basis with Health Plans across the country. Greg is focused on making health insurance easier for consumers to understand, purchase and maintain. He’s worked in the health insurance industry for the last 5 years, and prior worked at consumer-focused companies like Google.