To reduce costs, increase access to quality care, and improve outcomes, health plans are expanding digital health services. Yet, certain populations—those who are low income or on Medicaid—have not benefited as much from proven digital interventions, but not for reasons that many health care leaders think. Digital health interventions must put the person at the center of how they’re designed, deployed, and promoted to yield the uptake and engagement necessary for improved outcomes. To achieve this, the first step for many health plans is to overcome myths and misconceptions about the reach and effectiveness of digital health interventions, especially for Medicaid members and low-income adults.
Amanda Graham, Ph.D.
Senior Vice President of Innovations
Dr. Graham leads the Innovations Center within Truth Initiative, a national public health organization that is inspiring tobacco-free lives. Under her leadership, the Innovations team has built a suite of technology solutions for smoking cessation including the EX Program, a digital tobacco cessation program.
Dr. Graham is internationally recognized as a thought leader in web and mobile quit-smoking interventions and online social networks and has been awarded over $15 million in research funding. She has published over 80 peer-reviewed manuscripts and serves on National Institutes of Health study sections and numerous journal editorial boards. She also is an Adjunct Professor of Oncology at Georgetown University Medical Center and a member of the Lombardi Comprehensive Cancer Center.
Her education includes a Master of Science and Ph.D. in Clinical Health Psychology from the University of Health Sciences/Chicago Medical School, and a postdoctoral fellowship in Behavioral Medicine at Brown Medical School.
Founder & Chief Experience Officer
Cueva believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency that takes a purpose driven approach, partnering with clients to deliver social impact and financial return.
Cueva plays an essential role in Mad*Pow’s visualization of a changed health care system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital, and CVS has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Health Care Experience Design Conference, HxD, and the managing director of the Center for Health Experience Design, Cueva has successfully connected and networked disparate parts of a challenging and siloed system.
Cueva shares her vision worldwide at influential events as a speaker and also serves as a visiting lecturer in the Mass Art Masters of Design and Innovation Program. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Cueva’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal for 2014 and also made MedTech Boston’s “40 under 40” list in that same year. In 2018 she was noted as one of Pharma Voice’s 100 most inspiring people.