Connecting Data to Personalize Consumer Engagement in Health Care

  • August 01, 2017
  • 1:00 PM – 2:00 PM ET
  • Online
about

Today’s health care consumers are increasingly in control of their customer engagement experience, requiring dynamic and multi-stage customer journeys that are more responsive to their expectations. Consumers expect messages, content and offers that are highly relevant and contextually aware of their individual preferences.

To achieve this, health care organizations must adopt new technology to engage with customers in real-time no matter which interaction touchpoints they choose. Customer data platforms (CDPs) play a key role, connecting data across silos and ensuring health care payers and providers have the deep level of customer understanding necessary to consistently personalize engagement across all touchpoints. This level of understanding is key to orchestrating customer engagement in ways that drive better outcomes for all stakeholders.

In this webinar, participants will learn:

  • Key Forrester research about omnichannel challenges, trends and opportunities in health care
  • Case studies detailing how organizations are addressing the engagement challenge
  • Best practices and critical capabilities necessary to enact an omnichannel strategy

Ready to Register?

Who should attend: AHIP audience


Guest Speakers:


Cinny Little, Senior Analyst, Customer Insights
Cinny serves Customer Insights Professionals, helping marketing research, digital analytics, customer analytics, and business analyst pros navigate the complexities of using data to derive actionable insights. Her research agenda includes customer intelligence and insights strategy; data preparation tools; organization and process; innovation and best practices; skill development; balancing global and local approaches; and vendor evaluation.

John Nash, CMO, RedPoint Global
John Nash has spent his career helping businesses profitably grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launch new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.

John has more than 25 years of industry experience, including 15 years at Accenture as part of the team that established the Global CRM practice, and as the leader of the Global Customer Insight practice. John also led product and corporate strategy for FICO, led product strategy for Seisint, Inc., and was founder and president of Nash Business Consulting. John invented several patented business methods,  and also co-authored the book The Deciding Factor, the Power of Analytics to Make Every Decision a Winner.