Customer Communications are Critical for Healthcare Payers

  • August 30, 2016
  • 1:00 PM – 2:00 PM ET
  • Online

Customer experience and customer engagement are common topics in the healthcare industry. Unfortunately many payers overlook the role that customer communications play in building this engagement.

As a healthcare payer, it is very important to successfully influence member behaviors when it comes to managing their own health. The more you personalize communications, letters, quotes and special offers, the more connected your members will feel.

Webinar participants will learn:

  • Why outbound communications should be considered the critical touchpoint for payers
  • Review strategies to improve customer experience and engagement through omnichannel communications

Who should attend: Healthcare payer marketing professionals, customer experience professionals, technology professionals, and anyone interested in building effective customer communications.


Andrew Hellard Head ShotAndrew Hellard, Product Marketing Manager at GMC Software
As GMC Software’s Product Marketing Manager for insurance, Andrew is responsible for evolving GMC’s product suite to meet the needs of today’s insurance market. He has fifteen years of experience in insurance, marketing and technology, and has led multiple projects in the Customer Communications Management and Customer Experience fields. He earned his undergraduate degree at Miami University, and his Master’s in Business Administration at the Ohio State University.