Delivering High-Value Behaviors with Intelligent Incentives

  • December 19, 2016
  • 1:00 PM – 2:00 PM ET

In today’s managed care world, health plans need to engage all members through the entire consumer journey. Health plans often struggle to engage and motivate their most challenging and hard-to-reach members. Providing a personalized member journey, communicating through a preferred channel, and offering the right incentive to deliver high-value behaviors has never been a plan’s strength.

Personalized member communication—delivered across channels — can improve member engagement.  In this webinar, health plans will discover how the integration of analytics, technology, incentives, and personalized communication can positively impact quality, risk adjustment, and retention efforts. Join this session for an evidence-based discussion on how intelligent incentives can drive clinical high-value behaviors, and create a deeper, more personalized connection between consumers and their health.

Novu is the health care industry’s leading data sciences and behavior change company, designed to enable health plans to better understand, motivate, and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives, and personalized communication, Novu delivers high-value member behaviors.

Who should attend this webinar: Medicare and Medicaid plans, Executives with marketing, member engagement, risk adjustment, quality, Star and HEDIS in their titles.


tom-wicka-photoCo-Founder & CEO
Tom founded NovuHealth as a way to personalize the health care system, and is an advocate for better health and consumer engagement throughout the industry. A noted speaker and expert in member loyalty, Tom brings crucial insight to the nation’s most innovative health care payers and providers to deliver quality outcomes that benefit both individuals and the care system alike.

Prior to Novu, Tom was Chief Marketing Officer for IWCO Direct, a national leader in direct marketing and loyalty.