Digital Engagement through Digital
Communications

  • December 11, 2020
  • 1:00 PM – 2:00 PM ET
  • Online
about

Consumers are now engaging via digital channels in their everyday life and are now seeking the same digital experience from their health insurance providers. Digital engagement has the potential to lower members’ out-of-pocket costs and improve member health.

In this session we will share results of recent research that highlights what consumer resources & approaches will motivate members to engage in digital channels, and introduce the core capabilities that health insurance providers need to support the desired digital engagement experience.

Attendees will learn:

  • How to motivate members to engage in digital solutions
  • What digital engagement messaging can be most effective for specific demographic segments
  • What core capabilities are needed to support the digital experience members expect

Speakers


Bryce Bruner
Solution Director
Communication and Payment Services
Change Healthcare

Bryce has spent the last 13 years in health care and financial services, optimizing consumer behavior where face-to-face interactions aren’t possible. Over the past 5-1/2 years Bryce has been enhancing and launching new solutions for Change Healthcare. He holds a Bachelor of Science degree in Economics and History from the University of Wisconsin – Madison and an MBA with Honors from the Kenan-Flagler Business School at the University of North Carolina.

Dallin Grimm
Solution Manager, Communication Services
Change Healthcare

Dallin spent three years working in Medicaid strategy, where he led innovation opportunities specific to payer-provider relations, value-based care, and healthcare workforce shortages. Since joining Change Healthcare, Dallin has been advancing consumer-centric communications solutions to help payers and providers partner with individuals more effectively and improve health outcomes.

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