Engaging Members in a COVID World

  • May 18, 2020
  • 1:00 PM – 2:00 PM ET
  • online

The COVID-19 public health crisis put the spotlight on being able to connect with individuals outside of the traditional health care setting like never before. In a matter of weeks, plans were forced to drastically shift their approach and aggressively begin promoting digital health as the preferred and primary form of engagement as much as possible to support things like condition management and medication adherence. This included widespread adoption of telehealth, automated calls (IDV), and health and well-being apps.

This conversation will take a detailed look at what digital health tools plans were offering at the start of this crisis compared to what is being offered today. Experts will weigh in on which resources members are seeing the most benefit out and what technology and tools plans should invest in as the face of health care changes in the COVID world. They will also discuss how plans can move beyond rapid response to member retention and activation to accommodate changing consumer expectations and ensure success for the rest of this year and into 2021.

Attendees will learn:

  • The top digital health trends adopted during the COVID-19 outbreak, including which experts predict are here to stay
  • How data and analytics provides clarity during uncertainty
  • Concrete examples of digital health strategies plans should be executing on to move beyond the rapid response phase and reopen/reengage members in the second half of 2020


April Gill
Senior Vice President, Solutions Management

As head of Solutions Management, April is focused on driving greater quality into Welltok’s portfolio of data, software and services by developing value-based solutions for the specific markets we serve. Inspired by her family’s healthcare challenges, she has dedicated the entirety of her 20+ year career to improving lives and the experience of healthcare through innovative technology, advanced analytics and health services primarily targeting population health. Her background includes a rich range of experience across payers, providers, pharmacy and employers in leveraging technology, data and advanced analytics, and market knowledge to develop effective growth strategies, improve the member experience and drive improved financial performance.

Phil Fiero
Senior Vice President, Applied Analytics and Advanced Technologies

Phil is a specialist in leading cutting-edge innovations in healthcare analytic services and data operations. At Welltok, he leads all healthcare analytic development and service operations including predictive model development, reporting services, custom analytics and technology platforms. Phil was previously SVP of Analytic Solutions at Predilytics. He was also the Senior Vice President of Health Analytics and Operations at SCIO Health Analytics, where he led population health.

Jane Sarasohn-Kahn

Jane is a health economist, advisor, health care consultant, and trend-weaver for clients in the business of health care at the intersection of health, technology, and people. She works with health stakeholders across the health care ecosystem on strategy, scenario planning, policy and health care reform, and environmental analysis. Jane founded THINK-Health, a strategic health consultancy, after working 10 years as health care consultant in firms in the US and Europe.

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