EDE is a powerful technology, supported by CMS, that allows payers to directly access the backend behind Healthcare.gov, but requires both technology and organizational changes to get the most out of it. When utilized well, payers see more consumer enrollments, lower churn and longer policy lifetime, higher renewal rates, higher self-service servicing rate, less (and shorter) support calls, and real-time visibility into consumer and policy status at the Federally Facilitated Marketplace (FFM).
HealthSherpa will outline a playbook for how health insurance providers can best utilize Enhanced Direct Enrollment (EDE) this Open Enrollment, derived from our industry-leading experience.
Co-Founder and CEO
Ning Liang is the Co-founder and CEO of HealthSherpa, a mission-driven company focused on helping people get high quality, affordable health coverage. He is a software engineer with quantitative background and experience in multi-tier applications, distributed systems, rich user interfaces, recommendation systems and statistical analysis, and holds a Master of Science degree in Physics from Yale University.
VP Sales & Distribution
Scott Sherratt is the Vice President of Sales & Distribution at HealthSherpa. He has extensive experience in developing core business infrastructure, leading high performing sales teams, management, and mentoring. Prior to joining HealthSherpa Scott was the Associate Vice President, Marketplace & Medicare Distribution, at Molina Healthcare. He holds a Bachelor of Business Administration degree with a focus on Finance.