Finding What Matters in Dark Data

  • April 03, 2019
  • 2:00 PM – 3:00 PM ET
  • online

Emerging cost drivers hidden in health insurance providers’ summary analytics can undermine their efforts to manage costs and optimize performance. Shifts in treatment patterns and care settings, price increases, and changes in billing patterns can all have a big impact on quality of care and bottom lines if health insurance providers are not prepared. The traditional approach to identify these trends is a manual and labor-intensive process that yields biased results, without consideration of complex interactions. These high-level results don’t provide the detail required to act.

The speakers will demonstrate how special algorithms that make use of machine learning can identify trends before they become a problem, enabling more timely interventions.

Attendees will learn:

  • How health insurance providers can identify meaningful emerging cost drivers early on so they can focus on cost drivers that are persistent, actionable, and warrant further analysis
  • Real-world examples of how early identification of trends can lead to savings
  • Understand the value in the ability to scan a health insurance provider’s entire book of business to identify the sore spots requiring additional attention
  • Hear from an employer leader who has used predictive analytics in clever ways to solve an organization’s most pressing problems


Bobbi Coluni
Vice President, Payer Offering Management
IBM Watson Health

Bobbi leads the Payer Offering Management team for IBM Watson Health.  In this role, she is responsible for developing the product strategy, managing the product portfolio, and driving innovation and ensuring solutions address customer needs. Bobbi has worked in the healthcare sector for over 25 years and has experience working with large employers, health plans, government agencies, and providers on using information to improve healthcare quality and reduce costs.  In previous product management roles, she developed solutions for care management analytics, population health management, and consumer health engagement.  She is passionate about innovating in ways that meaningfully transform healthcare.

George Murphy
Executive Committee Member of the Health Transformation Alliance and SVP Total Rewards, HR Technology and Operations
Lincoln Financial Group

In his role as SVP Total Rewards, HR Technology and Operations of Lincoln Financial Group, George works to build on Lincoln’s reputation as a leading employer for highly committed and talented professionals through performance-based Total Rewards programs, innovative HR technology and best-in-class engagement initiatives.

Currently serves as Co-Chair of the Strategic Advisor Group to the Health Transformation Alliance. The Health Transformation Alliance’s goal is to improve the way corporations provide health care benefits in an effort to create better health care outcomes for their employees.

Prior to joining Lincoln in 2010, George was the Senior Vice President for Human Resources at Ametek and also served as Executive Director of Compensation and Benefits for AstraZeneca Pharmaceuticals. Earlier in his career, he held increasingly responsible leadership roles with The Scotts Miracle-Gro Company, Crompton and Knowles, Georgia-Pacific Corporation, BHP Copper, PECO Energy, Travelers Mortgage Services, and Glaxo SmithKline Corporation. He holds BS and MBA degrees from Philadelphia University and a MS Degree in Human Resources Strategy from Rutgers University. He has also completed the Strategic Human Resources Program at Harvard University.

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