COVID-19 has created a momentous inflection point for virtual care. As many brick-and-mortar facilities closed their doors at the height of the pandemic, health care organizations were forced to shift the way they delivered care—and members had to change the way they received it. What followed was an unprecedented explosion of virtual care adoption that will forever alter the health care landscape.
To better understand what happened during the pandemic—and its impact on the future of health care—Amwell fielded two surveys focused on consumer and provider adoption of telehealth. During this webinar, Mary Modahl, Chief Marketing Officer at Amwell, will discuss the results of these surveys, and will dig deeper into the shift in consumer perceptions around virtual care for chronic care management and more.
Chief Marketing Officer
As the Chief Marketing Officer at Amwell, Mary is responsible for creating and leading the company’s marketing strategy and brand recognition. Within her role, Mary leads Amwell’s health system, health plan, employer, consumer and physician engagement programs.
Her prior experience includes the role of Chief Marketing Officer at QuantiaMD, a physician social network, and SVP Marketing and Government Affairs for Health Dialog, the disease management unit of UK-based Bupa Group. Prior to that, Mary helped build Forrester Research, a publicly traded provider of technology advisory services, from its inception. She served for 15 years as the company’s Vice President, Research.
Mary currently serves on the Board of IANs Research, a cybersecurity advisory firm, and on the Advisory Board of Brodeur Partners, a strategic communications company. She has also served as Board Member for Yankee Group, a technology research company; and as a trustee for both Nashoba Brooks School and Esperanza Academy, a tuition-free middle school for girls in Lawrence, MA.
Mary earned her degree in economics from Harvard University.