“There’s a health care crisis, and telemedicine wants to cure it.” Headlines such as this one from CNET in December continue to tell the unfolding story about one approach the health care industry is taking to overcome key challenges. In this era of provider shortages, the rising incidence and associated costs of chronic, complex and mental health conditions, and higher consumer expectations, many organizations are turning to virtual care.
Health insurance providers are no exception.
The 2019 AHIP Virtual Care Survey of Health Plans demonstrates the increasing importance of virtual care. Survey results indicate that virtual care is widely and readily available to most members — offered by 94% of commercial plans and 92% of Medicare Advantage plans. Similarly, 93% of Medicaid plans currently offer, or are considering offering, virtual care. More commonly, payers are offering virtual services not only to provide convenience, but also to help providers manage care for specific patient populations, such as complex chronic care patients, rural patients, and those with mobility issues. The top three motivators driving the use of virtual care for health insurance providers are to make access to care more convenient, to reduce costs and to improve outcomes.
Vice President of Product & Strategy
Nita Stella is Vice President of Product & Strategy at Teladoc Health, responsible for the expansion and management of the Teladoc Health product portfolio. Nita has more than 20 years of proven experience leading consumer and product strategy to successfully deliver new products and programs to the healthcare market, including success in developing innovative online and offline consumer products with demonstrated revenue in the eHealth, healthcare technology, managed care, and pharmacy benefit management spaces. She has previous product leadership roles at health IT companies such as Mana Health, Active Health Management/Aetna, as well as experience at Caremark, Mount Sinai NYU Health, Ernst and Young Health Care Consulting, and Kaiser Permanente.
Nita has an M.S. in Industrial Engineering/Health Management from the University of Washington.