Health Insurance Providers: Enhancing Member Engagement Using Digital & Advanced Analytics

  • July 22, 2021
  • 11:00 AM – 12:00 PM ET
  • Online

Consumerism is redefining the healthcare ecosystem. It is driving the need for convergence and collaboration between health insurance companies and health systems. With increasing competition and changing consumer expectations, insurers are also facing significant challenges in attracting and retaining members. Creating integrated member experiences, through a deep understanding of member care journeys, will be critical for organizations to enhance their member acquisition and retention rates.

Not only will health insurance companies require a 360-degree view of their members across physical and digital touchpoints, but they will also need to deploy a multi-modal approach to build new data pathways. These pathways enable them to gain deep insights into member journeys, using advanced analytics and AI/ML. They also need to transform member insights to closed-loop digital services that create a frictionless and personalized patient experience for connected consumers.

This webinar will help health insurance companies understand how they can improve member experience using the following strategies:

  1. Data & analytics driven approach to improve member experience.
  2. How using AI/ML on longitudinal health records can help drive member experience.
  3. How providing a superior member experience will help improve member retention.

Attendees will learn about:

  • Evaluating their current member experience strategy
  • How customer journey analytics help drive member engagement
  • How predictive analytics help determine which members are likely to churn
  • Designing data & analytics strategies to grow the member lifetime value
  • Augmenting personalization through data & analytics


Ravinder Singh
Vice President, Data Science & Consulting

Ravinder has more than 24 years of experience in the healthcare information technology and solutions industry, and has successfully driven strategic initiatives around digital transformation and consulting across providers, biopharma and payers. Prior to CitiusTech, he held leadership positions at Infosys, Oracle, Cisco and Ranbaxy where he developed enterprise level architectures and solutions.

Ravinder holds a B-Tech degree from National Institute of Technology, India in Computer Science.

John Janney, Jr.
Sr. Vice President, Healthcare Consulting
FluidEdge Consulting

John has more than 30 years of experience in the healthcare industry and is recognized as a transformational leader in the areas of Marketing, Technology, and Operations with a focus on creating economic value for Health Insurance companies. He has led a number of strategic and transformational initiatives that have yielded substantial financial and operational results, and combined with his diverse range of skills, he has offered a broad perspective on business.

Prior to joining FluidEdge, John helped healthcare insurance leader Independence Blue Cross achieve transformational change in the areas of Marketing & Sales, Strategic Business Management, Operations Management and Business Process Management. He holds a Master’s degree in Marketing from Rutgers University – Camden.