Attempting to serve an industry as complex as health care is not always easy. More often than not, we think we know what consumers need and want and in our respective roles, we design experiences or create products for consumers based on what we think. The problem is, we never actually talk to real-world consumers to simply ask them what they want.
Our user research program helps us validate whether we are supporting real consumer needs. This year alone, we talked to more than 100 real-world users gaining insights that informed the design of new tools and features and the modification of existing ones. In this webinar, we will share we what learned.
Webinar participants will learn:
Who should attend: Health plans; specifically UX/UI, consumer experience, marketing, product roles
Alison Greco, PsyD, Senior Manager, User Research, Healthsparq
Alison began her career at Aon Hewitt in the health care industry, transitioned into software user research at Microsoft, and is now bringing the two worlds together at HeatlhSparq. She uses customers’ voices to influence strategy and tactics, transforming organizations to deliver responsive, personal and meaningful customer experiences across all touch points. Using a variety of research methods, she guides her team to truly understand and appreciate customers’ needs. Her doctorate in psychology and organizational behavior and background in usability provides a unique lens to translate research insights into business outcomes.
Talking to consumers can help you inform product and design
You can do to incorporate the process of listening, designing, testing and redesigning to make sure you are supporting real consumer needs
You can apply the themes learned from 100+ user tests