How Member Engagement & Rewards Help Close Health Disparities

  • June 24, 2020
  • 2:00 PM – 3:00 PM ET
  • online

Addressing SDoH and health disparities continues to be more and more important as the population becomes more diverse. It is projected that people of color will account for more than half (52%) of the population in 2050. So how do we effectively connect with Medicare and Medicaid members and their advocates to address and close disparities of health?

Data, fast action, and effective communication wins. The driver of population health starts by collecting your data, including clinical, quality, and consumer sources. Using the latest technology to ingest and standardize all these available data sources gives you a comprehensive picture of your population. Then the segmentation models allow for easy gap identification and quantify opportunities to maximize your investment. Connecting digital outreach platform to these models allows for a seamless engagement mechanism. This leverages advanced analytics to enable fast action. Data is dynamic just like our members. Taking the right action at the right time matters. Digital is the tool.

Webinar attendees will learn how to implement a data-driven strategy for member engagement and rewards. The ability to segment your population and communicate timely using the members’ preferred methods is critical to successful outcomes.

Attendees will learn:

  • How to gain insight into your quality program through opportunity index as well as identifying product and member characteristics underlying non-compliance
  • Using SDOH data and advanced analytics for program planning and targeted interventions to manage the health of your covered population, including how to prioritize tailored outreach to specific cohorts that represent greater health and social risk
  • The importance of leveraging digital communication modalities, which allows for a more scalable, effective, and timely engagement with your member population
  • How digital modalities are easier to track and offer measurable results
  • Best practices for using member engagement and rewards to reach and motivate members to help close care gaps and address health disparities


James Haskins
Director of Government Programs

James Haskins is the Director of Government Programs at HealthMine.  He has 13 years of experience working at health plans focusing on Healthcare Effectiveness Data Information Set (HEDIS), Medicare Star Ratings, Medical Record Review, and Data Analytics. He previously led a Stars Program team that raised a plan from 2.5 Stars to 3.5 Stars.  James is passionate about leveraging technology and advanced analytics to engage members in their health care, resulting in improved quality performance. James graduated from the University of Michigan with a Master’s in Public Health in 2008, focusing on Health Management and Policy.

Nick Boerger
Senior Product Manager, Quality/Stars
Carrot Health

Nick Boerger is passionate about leveraging advanced analytics and data visualization to develop creative solutions for the health care industry. While his domains of interest are inclusive of all facets of payer and provider operations, Nick specializes in solutions that elevate Star Ratings and Risk Adjustment initiatives through insightful reporting, instructive predictive analytics, effective member outreach, and strategic cross-functional collaboration.


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