How oncology is changing and what it means to Health Plans

  • January 19, 2016
  • 1:00 PM – 2:00 PM ET
  • Online


How Oncology is Changing and what it Means from AHIP on Vimeo.

It is growing more difficult to manage cancer care. A solid foundation for care incorporates evidence-based medicine with personalized case management and network strategies—and helps improve quality outcomes while reducing costs.

Participants of the webinar will explore prevailing cancer trends and best-practice approaches for meeting the care needs of cancer patients while controlling costs.

Webinar participants will learn:

  • Positive outcomes from a care model
  • Trends impacting the cost of cancer care
  • Best-practice approaches to more cost-effective cancer care

Who should attend: Commercial, Medicaid, and Medicare plans. Specifically, Chief Medical Officers, Medical Directors, and those that work in disease management.


Rossof mugArthur H. Rossof, MD, FACP, Oncology Medical Director, Optum
Dr. Rossof has many accomplishments as an oncology medical leader. He brings more than 30 years of specialty oncology practice experience including work in military medicine, academic university hospitals, mid-sized academic hospitals, and in private practice in the greater Chicagoland area. He is board certified in internal medicine, medical oncology and hematology. In Dr. Rossof’s current role, he provides Cancer Support Program (CSP) oversight to ensure quality care. He supports ongoing nurse and social worker education. He also provides, peer-to-peer medical oncology reviews and utilization management determinations, including clinical trials. Dr. Rossof is a thought leader on quality cancer care and leads annual “Expert Panel” cancer Center or Excellence guideline review.

Lindholm mugMelissa Lindholm, MBA, Six Sigma Certification, Senior Director Oncology, Optum 
Melissa is an established business leader specializing in oncology solutions and business development. She has over 15 years of health care experience and has focused on cancer solutions for the last eight years. Currently she leads business operations for the cancer suite of services, and is focused on delivering value by improving the quality of patient care, while mitigating costs. In Melissa’s current role, she leads the product strategy, development and growth of oncology related end-to-end solutions for commercial, Medicare and Medicaid clients; including network solutions, patient case management and provider care extension and decision support products.

Webinar Participants Will Learn:


Outcomes from a care model


Impacting the cost of cancer care


Approaches to more cost-effective cancer care