How Telehealth Creates New Roles for Risk-Bearers

  • August 14, 2019
  • 1:00 PM – 2:00 PM ET
  • online

As CMS begins to relax regulations around reimbursement for telehealth, and make it easier for health insurance providers to include telehealth benefits in Medicare Advantage plans, risk-bearers (both plans and ACO providers) are rethinking the role telehealth can play in reducing costs, engaging members, and supporting providers.

In this panel-style webinar, top health insurance providers in the industry discuss the new opportunities and existing barriers risk-bearers should consider when offering telehealth to new populations. Which services—urgent care, behavioral health, chronic disease management—should health insurance providers offer to different populations? How can they change member behaviors and expectations through telehealth? Where do providers see value in telehealth and how can health insurance providers work with them to reduce costs and better streamline care?

Attendees will learn: 

  • The role of telehealth in ACOs and other value-based contracts
  • What barriers to telehealth adoption still exist—and how can they be addressed
  • How to change the behavior of different member populations through telehealth
  • Which virtual medical services make sense for Medicare and Medicaid members


Danielle Russella
President and General Manager, Health Plan Solutions
American Well

Danielle currently serves as President and GM of American Well’s Health Plan business unit. Previously she was President of Client Solutions. Joining American Well at its inception more than 11 years ago, Danielle was instrumental in initially taking the company to the healthcare market. With overall responsibility for the company’s Health Plan sector, today Danielle’s focus includes new business growth, client strategy, product and services revenue, partner collaboration, and partnership development.

John Jesser
President, National Telehealth Network and Employer Solutions
American Well

John Jesser leads the company’s telehealth strategy to employers as well as the President of National Telehealth Network, our joint venture with national health insurer Anthem. He previously served as the president of LiveHealth Online, an online care solution for consumers and providers being offered to Anthem’s customers. In 2019, LiveHealth Online became a division of American Well. Prior to joining American Well, Mr. Jesser served as the Vice President of Provider Engagement Strategy for Anthem. In this capacity, Mr. Jesser managed a company-wide process that looks at healthcare-related functions to improve the affordability of health care, the consumer experience and access to care.

Peter DeMaris
Vice President Marketing, Digital Strategy
UnitedHealth Group

With 29 years of Marketing experience of which 23 has been focused on Digital/Interactive, Peter has had remarkable success driving traditional companies online.  His efforts range from building a large scale used vehicle web site in 1995, to driving online couponing while serving as VP of Consumer & Internet Marketing at IAC.  Recently, Peter has built a Digital COE that is focused on driving the UnitedHealthcare web & mobile experience to one that meets the demanding expectation of the Medicare and Medicaid populations with a focus on acquisition, service, health management and retention.

Jon Blum
Managing Principal
Health Management Associates

Jonathan (Jon) Blum has more than 20 years of senior-level experience working in public and private healthcare financing organizations, including the Centers for Medicare and Medicaid Services (CMS). From 2009-2014, Jon had direct responsibility for administration of the Medicare program, leading the development and implementation of many of the cost-reduction and delivery system improvements that remain in place today and have been adopted by an array of public and private healthcare organizations. Most recently, Jon was an executive vice president at CareFirst BlueCross BlueShield, overseeing its medical policies, pharmacy benefit, provider networks, and care coordination programs.

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