How to Break Into New Markets with
Advanced Analytics

  • November 09, 2021
  • 12:00 PM – 1:00 PM ET
  • Online

All health insurance providers face challenges when expanding into new markets, from a lack of data on providers and potential members to credentialing, scaling, and implementation. However, larger organizations have an advantage when it comes to expansion as they can absorb the high costs of inefficient network design and refine over time. How can small, digital, and startup health insurance providers compete?

Using advanced analytics, high-growth health insurance providers can confidently expand into new markets and gain an edge over the competition. This webinar will showcase how the new markets team at Alignment Healthcare is using advanced analytics to drive smart and sustainable growth into new markets, optimize existing networks to better meet the needs of their members, and light the path to becoming a 5-STAR health plan in every market.

Attendees will learn:

  • How to build an insights-driven network expansion strategy
  • How to overcome the most common barriers to designing provider networks for new markets
  • How high-growth health insurance providers can use competitive intelligence data to gain an edge over entrenched players


Rich Powers
Senior Vice President of Business Development
Alignment Healthcare

As the Senior Vice President of Business Development for Alignment Healthcare, Rich Powers focuses on developing innovative provider and payor relationships that enhance the consumer experience. Prior to his role at Alignment Healthcare, Rich spent more than 20 years at Humana in roles spanning from provider contracting to strategic alliances. Rich holds a BA in Political Science and Government and Communications, and a Masters degree in Healthcare Administration from Trinity University.

Jean Drouin, MD (Moderator)
Chief Executive Officer
Clarify Health

As CEO of Clarify Health, Jean focuses on creating the environment that allows Clarify to deliver on its mission by delighting customers and growing a great team. A leader with more than 25 years of experience in healthcare management, technology, operations, finance, and cultural change, Jean directs the company’s vision and strategy, and is responsible for ensuring the company’s overall success. Jean believes that by integrating innovative analytics and incentives, we can power better health and outcomes.

Prior to founding Clarify, Jean was a Senior Partner at McKinsey, where he led the Healthcare Digital and IT practice. He also built and served as the founding Head of McKinsey Advanced Healthcare Analytics (MAHA), which provided services and products on healthcare reform, consumer analytics, new payment and pricing models, and risk management.

Jean holds an MD and MBA from Stanford University and an AB in Molecular Biology from Princeton. He is a Trustee of the Mailman School of Public Health at Columbia University, and the former Vice-Chair of the Board of Lester B. Pearson United World College of the Pacific.