Hyper-Personalization: The Art and Science of Behavior Change

  • September 18, 2019
  • 2:00 PM – 3:00 PM ET
  • Online

A handful of device connections and data points are not enough to understand the complexity of a diverse population. As more devices enter the market and more individuals turn to wearable and home health technologies to manage their wellbeing, organizations must learn to leverage personal health data and devices to connect meaningfully with their population. The data from these devices can further inform how to create individual motivators and behavior prompts for your members. How can organizations use these tools to offer hyper-personalized wellness and condition management programs?

Leaders will discuss current market trends driving device adoption and the relevance of remote data – sharing their best practices and lessons learned from building device connectivity strategies that enable personalized approaches to engagement and intervention.

Attendees will learn 

  • Market trends leading to growth in the use of personal health data in wellness engagement programs
  • Best practices for building device connectivity strategies that improve program personalization
  • The ways in which organizations can leverage these data to garner improved engagement and health outcomes in populations


Dr. Catherine Bass
Director of Informatics at Onlife Health

Dr. Bass serves as the Director of Informatics at Onlife Health. Her areas of responsibility include data science, advanced analytics, reporting and research. She holds a Ph.D. in Health and Human Performance with an emphasis in Health Promotion and has 20 years of experience in the health and wellness industry, including a national award from the Center for Disease Control and Prevention for innovations in healthy behavior data collection. Her areas of expertise include measurement, incentive design, program planning and health behavior theory. Dr. Bass has authored articles for peer-reviewed and trade journals, speaks at industry conferences, holds adjunct faculty positions at several universities and is active in the data and technology industry in Nashville.

Drew Schiller
CEO at Validic

Drew Schiller co-founded and serves as the Chief Executive Officer and Board Director at Validic, the digital health platform for connecting patient-generated data from in-home medical devices, health apps, and wearables to the healthcare system. A patented technologist, Drew believes that technology will humanize the healthcare experience for patients and care providers. He regularly speaks and writes on a variety of topics, including advancements in consumer health data and standards, the future of digital health technology, overcoming barriers to interoperability and data access, as well as the ROI and opportunities in remote monitoring.

Drew is a Board Member of the Consumer Technology Association (CTA) Health & Fitness Technology Division and a member of the CTA Board of Industry Leaders. Drew also contributes to advancing the industry through CTA policy efforts and his involvement with the CTA Health & Fitness Technology Standards Subdivision. Drew serves on the Board for the eHealth Initiative (eHI) and participates in the eHI Policy Steering Committee. Drew is also on the Board of the Council for Entrepreneurial Development (CED) in North Carolina. He served as a Team Member for the Clinical Trials Transformation Institute (CTTI) project Advancing the Use of Mobile Technologies for Data Capture & Improved Clinical Trials. Drew previously served on the Federal Advisory Committee joint HITPC/HITSC API Task Force on Meaningful Use 3.

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