Studies show that improving access to better nutrition, especially for those with chronic conditions, is an effective way to reduce medical costs and improve overall health. Especially in light of recent legislative changes to Special Supplemental Benefits for the Chronically Ill in Medicare Advantage plans, health plans have a unique opportunity to design programs that can result in better condition management.
Persons with chronic health conditions often do not have access to, or use of, nutritional support that can help improve their health while managing disease or resulting disability. Thus, it is more difficult to control other key behaviors including medication adherence, and often results in lowered health status that then can lead to increased reliance upon/use of high-cost health care resources.
Attendees will learn how home delivery of nutritionally-focused meals can positively affect the management of chronic health conditions and lower utilization costs.
VP of Product Strategy and Development and Chief Nutrition Officer
Catherine Macpherson is a senior leader in health care product strategy and product management. She is a product innovation leader who has launched successful multi-channel, consumer-focused, technology-enabled health, wellness and condition management products at leading healthcare companies and organizations.
Catherine is the VP of Product Strategy and Development and Chief Nutrition Officer for PurFoods, the leading national provider of home-delivered meals that allow people to recover and age at home. She also served as Vice President over the Medication Adherence and Immunizations businesses at Walgreens, led Healthcare Product Strategy at WebMD and managed health and wellness products and programs for Ceridian, the National Institutes of Health, and the American Institute for Cancer Research.
Catherine earned her Masters of Science degree in Human Nutrition from the University of Minnesota and her BA from the University of Michigan. She is a Registered Dietitian and has training and expertise in product management, behavior change, weight management, tobacco cessation, medication adherence, health coaching, disease management and culinary arts.