Consumer behavior and health care delivery are undergoing a technological transformation through which digital consumer engagement is increasing connectedness and care access is moving beyond the hospital.
Enabling virtual care can help differentiate the member experience and improve care where life happens. As the population ages and more individuals live with multiple chronic conditions, health insurance providers are challenged to care for increasingly complex patients in and outside of “traditional” care settings.
Innovations from wearables and connected medication dispensers to smart tracking programs for personal care and wellbeing can extend line-of-sight into the home and community, and can help support member populations in healthier living to better manage a number of conditions. Through connecting populations to care anytime, anywhere, deliver the convenience and cost-effective care your members expect, while helping to improve quality and outcomes, delivery of clinical KPIs and positively impact costs.
Cindy Gaines, MSN, RA
Clinical Transformation Leader – Connected Care
As Clinical Transformation Leader – Connected Care with Philips, Cindy serves as part of the senior leadership team responsible for developing comprehensive population health solutions. Her responsibilities include leveraging data to identify populations at varying acuity levels who are most appropriate for care programs; identifying tools to support enhanced delivery and deployment of care programs that virtually connect with and engage patients where they are; and using analytics to evaluate outcomes and identify new opportunities.
With more than 30 years of health care experience, she was most recently the Vice President of Quality, responsible for population health management, and went onto serve as the Chief Operating Officer and President of Administration of the medical group for a health system in Kalamazoo, Michigan.
Cindy is driven by her desire to improve care delivery on a bigger scale with technology that is designed with the user in mind.
Karsten Russell-Wood, MPH, MBA
Global Portfolio Leader
Karsten Russell-Wood, MBA, MPH, is a healthcare marketing professional with more than 20 years of global product development and strategy experience. He currently serves as the Global Portfolio Marketing Leader for the Connected Care Cluster of Philips Healthcare, responsible for linking the innovations of Philip’s product teams to the prospect and customer-focused commercial operations of the business unit to build the Philips global brand, create consumer awareness, dominate thought leadership, and drive customer preference for the solutions through all channels.
Prior to joining Philips, Karsten held global product management roles within GE’s healthcare businesses with an orientation to targeted patient populations and continues to be active in venture capital and start-up phase HealthTech businesses.
Karsten received both undergraduate and graduate degrees from The Johns Hopkins University, and holds an MPH from University of Massachusetts. Karsten presently is pursuing doctoral work at the LeBow College of Business, Drexel University where his thesis studies concentrate on value based pricing and new marketing approaches in the healthcare solution market.